Through strategic branding initiatives, we aimed to elevate Gravity Payments' presence in the FinTech industry and attract potential clients in the veterinary sector. The new branding received great feedback after showing in 5 conventions, each ranging from 300 to 9,000 attendees.
PROJECTS
I designed Hodie, an Australian-based educational app developed as part of the Maxme method. Maxme, an intelligence skills development partner, is dedicated to empowering individuals with the essential skills required for success in the workplace. Through online learning, personalized coaching, and comprehensive support, Maxme enriches education to cultivate critical competencies necessary for career advancement and professional growth. Hodie is a pivotal tool within the Maxme ecosystem, providing users with engaging learning experience tailored to their unique skill development journey.
Powered by the Maxme method, Hodie is developed from 20 years of coaching and mentoring people.
PROBLEM
Traditional tertiary education primarily emphasizes hard skills and overlooks crucial soft skills essential for career success. Hodie’s mission was to bridge this gap by empowering students and graduates to acquire vital human skills, including self-awareness, communication, mindfulness, team building, creativity, and ownership, ensuring they thrive in their professional journeys.
MY ROLE
Designed a native mobile app
Worked in cross-functional teams with devs, brand management, and user research
Solidified brand identity
Constructed a design system that aligned with the company voice, tone and personality
Created storyboards, animations, UI components, and specs
Demonstrated effective communication, collaboration, and project management skills
Strategized to maintain focus on long-term goals
DESIGN EXCELLENCE
Our 3-person design team created a fun and rewarding product that balanced levity with crucial development. Driven by a passion for our craft and desire to fill the skill gap, we were determined to create a unique educational service.
I established UX best practices, equipped us with foundational patterns, and delivered scoped features that befitted a startup’s capacity. Every time we reached milestones, we tested for performance issues and flow, then quickly re-adjusted to correct mistakes and improve quality.
LEADERSHIP
Because of the uncertainty of the current market landscape, we constantly adapted and transformed the Hodie app to steer it towards success. My team and I worked together each week to ensure the client’s vision achieved 3 main pillars:
My client meetings focused on strategies for scaling the business, enhancing current implementations, and bringing new features to life. I helped define JIRA tasks and provided recommendations for project direction. Additionally, I led remote co-creation sessions with team members and conducted usability tests with students to validate the effectiveness of my designs.
These efforts yielded valuable insights and solutions that significantly strengthened the company as a whole.
